In addition to in-store, we’ve had the privilege to create content for many of their live events. The most exciting for us was the presentation featuring flamboyant figure skater, Johnny Weir. We we’re brought on to create a dreamy environment for Johnny to skate in front of. The idea was that he is tiny skater inside a snow globe who comes to life and breaks free of his glass prison. We created a wintery environment, snow globe, and the resulting explosions and snow storm for the performance. This was unique for our work with MAC as we are often constrained to a particular product’s artwork or model photography.

However, we don’t let restrictions temper our creativity. In ‘Heavenly Creatures’ we used actual product photography to create the planets. Those patterns are actually what the eye shadows look like in the compact. This inspired us to create the harmonic convergence of planets you see in the video. We always aim to create some sort of narrative from the products and photography we’re given to work with.