T’was the Night Before Nickmas.
When our new BFFs at Nickelodeon’s social team needed to promote their Slimetime broadcast of an NFL game, they dreamt up a fully animated stop motion spin on The Night Before Christmas.
While fabricating handmade sets and characters to execute authentic stop motion is one of our favorite things to do– we knew it was too big a task for the timeline and budget at hand.
But we weren’t about to ruin Christmas.
We suggested a more efficient and cost effective version of stop motion, using CGI. We pared down the ask to instead include just a few animated vignettes, to enhance the story, rather than tell the whole thing. You’d have to ask the big jolly guy, but we think this problem solving definitely landed us on the good list.
WIREFRAME / RENDER
Creative Director: John Earle
Design & Animation: Paul McMahon, James Hebers
Sound Design & Mix: Nickelodeon
Talent: Nate Burleson
Nickelodeon Social Media Strategist: Liza Herlands