American Down Low – Show Graphics Package

Keep it on the Down Low.

CLIENT:
Hit + Run Creative

Keep it on the down low only if you don’t want others to know about this awesome web series. Each episode takes place at a different location around the U.S.A. These locations play host to hidden underground events that you have to be in the know to get in the door. The smooth operators over at Hit + Run Creative were able to produce this series by finding and scouting out these events. When they asked Houses to create the graphics package for the series we jumped on the bus. Houses presented 3 righteous design directions for consideration (see below).

What came back was a request to take cues from 2 of the directions. We assessed and it made sense, love when a good collaboration comes together. So we combined directions Underground Grit & The Red, White, & Blue which came together with ease. Hit + Run Creative supplied the show open editorial and music. Here at Houses we stylized the footage with a heavy color grade, film grain, animated channel offsets, secondary flash frame graphics, supers, and of course the main title.

 

DESIGN DIRECTION: THE RED, WHITE, & BLUE

 

 DESIGN DIRECTION: TRAIL GRIT 
DESIGN DIRECTION: UNDERGROUND GRAIN