A Shiny Show Package for the Big Ball Drop.
CLIENT:
Done & Dusted
For NBC
Done & Dusted hit us up just about two weeks before New Year’s Eve to design and animate a full show package for NBC’s live broadcast. Working around the holidays we were able to deliver over 20 elements well before the air date.
The director wanted a design that reflected the lights and energy of Times Square, something that would appeal to a younger audience but not alienate an older demographic. With all that in mind, we came up with a sleek type design for the main show elements.
Combined with a mirror finish and an abstraction of the lights of Times Square, we were able hit all of those points. The 3D type reflected the lights of the festive environment allowing it to work well over a variety of live video feeds. All of the elements combined to make consistent and recognizable look for the show.
CREDITS
Animation & Composite: John Earle, Dan DeGloria
Type Design: Marc Nahas
For Done & Dusted:
Executive Producers: Ian Stewart & Marilyn Seabury
Director: Russell Thomas
Producer: Chris Convy
