Where the Fans Are the MVP.
CLIENT:
New York Jets
The New York Jets contacted Houses to create a graphics show package for their brand new program, JetLife, which premiered during the 2015 NFL season. The show aired Saturday nights at 11:35pm on CBS and had a 16 episode run. The half-hour program is everything you want to know about the NYJ organization outside of the game… the offseason, charity events, behind the scenes, and much more. Our initial proposal included 3 directions that were all well received. In the end they went with the one that highlighted the fans and their diversity.
For the Show Open, Houses produced a live-action shoot which included casting and location scouting. Filming in the back streets of Jersey City, Hoboken, Manhattan, Queens, and Brooklyn to catch the vibe of the “everyday loyal fan.” We also designed the logo for the show as well as secondary elements such as bumpers, backgrounds, lower thirds, and transitions. The package came together very nicely, we had a ton of fun working with the New York Jets franchise and everybody there was pumped up about how the package turned out. J-E-T-S JETS JETS JETS!!!
INITIAL MOODBOARD
BUMPER
LOWER THIRDS
TRANSITIONS
BEHIND THE SCENES
CREDITS
Creative Director: Dan DeGloria
Director of Photography: Lee Gingold
Casting Director: Kimberly Ramirez
Editor/Color Grade: Nate Buchik
Logo Design & Lower Thirds: Dennis Moore
New York Jets
Executive Producer: Bob Parente
Director/Producer: James Castronuovo
