Axe The Label – Case Study

The Scent of Success.


We knew our friends at Edelman are really on to something. They were actually able to transform the comments section into a positive and creative place. Who in the world knew that could be possible?! Those big brains at Edelman, that’s who.

They were also wise enough to bring us on to create some glitchy effects and motion graphics to enhance their campaign. 

The video above is an early version of the case study we developed with the Edelman team to tell the story of the Axe the Label.  We collaborated on design and lead animation for both the case study and quite a bit of the actual campaign content. We like the motion design in this version the best. Though, in the end, we went with a some clearer messaging in many of the sections, which you can see in the Agency Final video.   

We’re happy to play a small part in this campaign. This project even earned Edelman a Shorty Award. Go shorty! Go Shorty!




Houses in Motion
Design & Animation: John Earle, Alex Trimpe, Brad Walter

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