Grumpy Cat, baby photos, and The Harlem Shake infiltrated all of our Facebook feeds in 2013. Rain NY came to us in late November to help tell the story of how we stayed connected through Facebook in addition to recounting the hottest topics of the year. Running with Rain’s outline, we developed the story, designed, and animated everything in only 8 days. It was a bit of a whirlwind, working around the Thanksgiving holiday and updating for developing news stories, but it all came together in the end.
his video became a centerpiece for Facebook’s Year in Review seen on FacebookStories.com. As of December 31st, it has received more that 174,000 shares on Facebook and substantially more plays.
We really enjoyed working with the teams at Rain and Facebook on this one. Here’s to 2014! While you’re thinking about it… don’t forget to Like us on Facebook!
Director: John Earle
Design & Animation: Brad Walter, Nadia Husain
Additional Animation: Chris West, Will Huang, George Sepulveda, Tim Lines, John Earle
UI Template Design: Tim Lines
Editor: John Earle
Client: Facebook Stories
Executive Producer: Brian Edelman
Executive Producer: Nick Godfrey
Executive Creative Director: Will Hall
Agency Producer: Becca Wenner
Agency Producer: Timothy Whitney
Copywriter: Casey McCormick
Production Company: Houses in Motion
Associate Producer: Andrea Janes
Original Music: Ryan Sciaino
Sound Design: Pat Cicero