Dropping Science to Keep You Smiling.
CLIENT:
Yale University
via Edelman
Three Yale professors have discovered the role that psychological habits play in our happiness. They’ve created the most popular course in the university’s history around their findings and decided to share their learnings with the thought leaders at Davos. Our friends at Edelman enlisted our help in doing just that.
We created this animated teaser for Yale University’s presentation at The World Economic Forum in Davos by designing a visual narrative based on simple, geometric shapes and iconography. Our goal was to make these complex ideas easy to understand, but also charming enough to engage and entertain each viewer.
